On February 19, a travel interactive activity entitled “Be near to Oscar Awards, the best memory is in Hangzhou” was held in Hollywood. The activity is another travel promotion predominantly aimed at Americans which transpired after Hangzhou’s breathtaking scenery, through virtual reality, made its appearance in the 2016 Super Bowl.
Held by the Hangzhou Tourism Commission and the ABC Television Network, which broadcasted the most recent 2017 Oscar Awards, this new activity infuses Hangzhou’s travel elements with Oscar Nominated films, La La Land, Arrival, Manchester by the Sea and Loving. By adding Hangzhou’s travel elements to adapted scenes from some of the latest films – Hangzhou is thrown into the spotlight and will be seen by many as an award-winning city. In the meantime, on the day of the Oscars, an advertisement promoting Hangzhou, will run throughout the show.
After the G20 Summit, Hangzhou’s appeal to foreign tourists has been growing. The New York Times and the world-famous Travel + Leisure magazine have selected Hangzhou as one of the “52 Places to Go in 2016” and “Best Places to Travel in 2016”, and just last year, Lonely Planet recognized Hangzhou as one of the “Seven New Year’s Eve Destinations.”
As the country with the third largest inbound travel and the largest long-distance travel to Hangzhou, flights to San Francisco and Los Angeles, two cities in America, have now been created. Since the G20 summit was held in Hangzhou, tours experiencing this world event have now become a main attraction promoted by the city. Tourists can find out more in the “Hangzhou Civilization Tourism Reception Center” in the departing building of Hangzhou Xiaoshan International Airport.
3. Metropolis Night Tour: Wulin Square Music Fountain and light show. The light show is the largest 3D light show in the whole of Asia and is within walking distance of Wulin Square where you will also find some of Hangzhou’s most popular shopping malls including Hangzhou Tower shopping mall, Yintai and Hangzhou department Store.
4. Grand Canal Night Cruise: Wulinmen dock — Grand Canal — San Bao Ship Lock — Qiantang River — San Bao Ship Lock — Wulinmen Dock; During the tour, one can enjoy the spectacular Qianjiang New City light show which rolls out onto the buildings that line the banks of the Qiantang River, showcasing Chinese traditional culture and Hangzhou highlights.
In Jiande, there is an ancient town that has experienced thousands of years of wind and rain. It has a beautiful name called Meicheng (Plum Blossom Town). Meicheng was the state town of the then Yanzhou and is now the county town of Jiande. It has a history of 1700 years.