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Cartoon & Animation Festival Has Begun 2019-01-02
The much-anticipated China (Hangzhou) Cartoon & Animation Festival has finally arrived so let the fun begin and animate yourself, friends and family with an assortment of colourful activities taking place from now until May 3. 

No Queuing

Due to its popularity people in the past have had to queue for the festival’s tickets, exhibitions and other related products however, thanks to mobile devices you can now scan the QR Code and access everything you need. Cooperating with Taobao.com, the biggest C2C online business website in China, the 2015 Cartoon and Animation Festival has promoted an exclusive online platform where people can buy tickets through scanning its QR code or by entering the online shop to purchase whatever they are interested in. In addition Taobao.com has set up a special section for those who are not able to make the festival but are wishing to obtain information about this entertaining event.

Float Parade
On May 1 from 10:30am and lasting for 40 minutes, the much-loved float parade will take you to the Creative Block of North Beishan Road (stretching from Fengqi Road to West Lake Cultural Plaza). With this year’s theme focusing on ‘the City and Cartoon & Animation’ the parade is composed of four sections, namely ‘Hangzhou Welcomes You’, ‘the City and Cartoon & Animation’, ‘the City and the World’ and ‘the City and the Future’ which are demonstrated by five large floats as well as roadshows by a group of around 700 performers.

The route of the parade: Fengqi Road (凤起路) → North Zhongshan Road (中山北路) → North Huancheng Road (环城北路) → Zhongbei Bridge (中北桥) → West Lake Cultural Plaza (西湖文化广场)

Movie Magic
This year a ‘made-in-Hangzhou’ animated film entitled ‘Magic Train’ and created by teachers and students from different universities in Hangzhou takes the festival’s centre stage. Having taken four years to complete the animated film narrates the journey of a Chinese girl, brought up overseas, travelling by train to discover the world of China. In addition, the forum of this year’s festival focuses on the best way in which to tell the world Chinese stories and where worldwide specialists in the cartoon and animation fields are invited to share their experiences.

Sino-South Korean Match Play
To heat up the festival, a Sino-South Korean Match Play has been arranged between young cartoonists and animators from two countries. By mimicking Japan’s New Year Music show ‘Kōhaku’, the competition features two teams of 15, one red and one white, each competing against each other by composing cartoon and animation works on the spot.

Children’s Festival
During the festival a large-scale children’s Cartoon and Animation Exhibition will be held, consisting of zones entitled 'Wonderland', 'Dream China' and 'Beautiful Hangzhou'. The exhibited works are carefully selected from national competitions and include those from the 'Golden Monkey King' Competition and other works by world-class masters.

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